Competitor comparison Venn diagram template
Put your product and two competitors in the circles. The centre shows table-stakes features everyone has; your outer region shows what only you offer.
How to fill in this template
- Rename the circles with product names.
- List each feature once, in the region of every product that has it.
- Use the outer region of your circle as your differentiation list.
Three ways to use it
- Edit online above, then download PNG or SVG for slides and documents.
- Print the PDF: page 1 in light colour, page 2 as plain outlines for photocopying.
- Paste lists in the “From lists” tab and the overlaps fill themselves.
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Questions people ask
Can I print this template?
Yes. Download the PDF in US Letter or A4. Page 1 is lightly coloured and page 2 is plain outlines, which uses less ink and photocopies well. Both have Name and Date lines for classroom use.
Can I paste feature lists instead?
Yes. Open the template in the maker, go to the “From lists” tab and paste each product’s feature list; the shared features are sorted into the overlaps for you.